Simplicity AFG (formerly Advisors Financial Group) supports financial professionals in meeting wealth management, estate planning, business continuation and related needs of their clients. These financial professionals include investment advisors, insurance agents, CPAs, attorneys and financial institutions.

Simplicity AFG is at the forefront of advancing retirement planning and wealth transfer for advisors and their clients. Simplicity does this by providing advisor partners with guaranteed income products, long-term care protection, and life insurance strategies in support of a holistic financial plan.

Simplicity’s Annuity and Life channels work to deliver long-term value to advisors and their clients through:

Access to Best-in-Class Products

Product Education and Training

Case Design and Sales Support

Our guiding principles inform everything we do

Simplicity provides exceptional education in support of every product and service we offer. We want to educate our agents and advisors, who will in turn educate their clients, and thereby advance holistic financial planning for Americans as they prepare for — and live in — retirement.

Education is the cornerstone of any business transaction. People want to buy what they understand. This is especially true in the financial industry which is why we invest in training and educational resources that will help all our partners educate Americans on how to secure their financial futures.

It is our priority to deliver value to our distribution partners, and by extension their clients, in the form of best-in-class insurance, investment, and business development solutions for every stage of life.

Our business is built on strong relationships at every level. We understand the current landscape and anticipated needs of financial professionals and their clients and are well-prepared to provide the sales, marketing and operational support that will help them, help their clients secure their financial futures.