Simplicity AFG (formerly Advisors Financial Group) supports financial professionals in meeting wealth management, estate planning, business continuation and related needs of their clients. These financial professionals include investment advisors, insurance agents, CPAs, attorneys and financial institutions.

Simplicity AFG is at the forefront of advancing retirement planning and wealth transfer for advisors and their clients. Simplicity does this by providing advisor partners with guaranteed income products, long-term care protection, and life insurance strategies in support of a holistic financial plan.

Simplicity’s Annuity and Life channels work to deliver long-term value to advisors and their clients through:

Access to Best-in-Class Products

Product Education and Training

Case Design and Sales Support

Our guiding principles inform everything we do

Empowering consumers to achieve their financial goals through an educational approach to investment opportunities and risks, and the maximization of accumulation and protection strategies.

Delivering best-in-class financial products that meet the holistic financial planning objectives.

An unwavering commitment to building mutually-beneficial relationships that underpin long-term partnership success.